National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing research before launching new product
Dvořáková, Markéta ; Kužel, Vilém (referee) ; Chalupský, Vladimír (advisor)
The Thesis deals with customer survey preferences in area of cable management and framing systems in the Czech market. Inquiry will end in recommendations for the company, which intends to launch a new product and widen its line of products. Theoretical part deals with marketing instruments and marketing research
Marketing research before launching new product
Dvořáková, Markéta ; Kužel, Vilém (referee) ; Chalupský, Vladimír (advisor)
The Thesis deals with customer survey preferences in area of cable management and framing systems in the Czech market. Inquiry will end in recommendations for the company, which intends to launch a new product and widen its line of products. Theoretical part deals with marketing instruments and marketing research

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